Monday, June 30, 2008

Sanitation & ICBL host refresher on defensive driving for staff members

The Sanitation Service Authority recently held two seminars for drivers and lorryloaders on how best to take care of the Authority’s new vehicles – this session serving as a follow-up to a similar workshop 18 months ago.


St Sgt Rodney Inniss, Forensic Collision Investigator with the Royal Barbados Police Force, conducted a fascinating presentation on defensive driving with a contingent of SSA staff at the ICBL’s Country Road headquarters. This officer has held similar courses for Rayside Construction, CO Williams Companies, as well as BS & T and other businesses with vehicular fleets.




The Station Sergeant had a detailed presentation touching on many subjects and the audience was very receptive to the officer’s innovative approach. The investigator urged them to plan their routes carefully and to heed all traffic signs, rules and regulations.


The SSA’s Manager, Stanton Alleyne praised staff for their support during the challenging period of June 23 to June 27, he also reminded them of a TV campaign designed to encourage Barbadians to respect SSA workers more and employ best waste practices at all times. 

Michael Nicholls, Deputy Manager of Operations, in his segment urged crews to be aware that noises carry in early hours and while on such a shift it may be better to use a type of code or signal rather than shout instructions to each other. He also praised staff members for remembering to replace lids on bins which were emptied.


SSA Transport Superintendent, Mr. Elvin Chase, also spoke with workers on the proper procedures and techniques of preventative maintenance with all vehicles before and after starting a shift on the road.


Saturday, June 7, 2008

Sanitation Service Authority joins forces with Nat’l Cultural Foundation for a cleaner Kadooment

This Kadooment, the SSA will have a heavy media presence on both TV and radio from this weekend on; this is the result of partnering with the NCF for Crop Over 2008 as a Platinum sponsor.

This project was the brainchild of Manager Stanton Alleyne, who foresaw that a savvy marketing campaign is a key element in ensuring all Barbadians do their part not to litter – not just for Kadooment, but at all times.

Radio tips were recorded at Underground Studios in Clapham and voiced by the SSA’s Public Relations Officer who has former media experience.

For the television announcements – yet another partnership was developed, through the Manager, Mr Alleyne, who sought out award-winning agency SOJE-Lonsdale to make the spots which are aired via sponsorship from the Tourism Development Corporation and the Barbados Tourism Authority. Due to air on TV-8 at Prime Time, they will have an initial run of three months.

The television ads are designed in such a way that they have relevance even after Crop Over, as the SSA continues its mandate to keep Barbados clean.