Sanitation Service Authority joins forces with Nat’l Cultural Foundation for a cleaner Kadooment

This Kadooment, the SSA will have a heavy media presence on both TV and radio from this weekend on; this is the result of partnering with the NCF for Crop Over 2008 as a Platinum sponsor.

This project was the brainchild of Manager Stanton Alleyne, who foresaw that a savvy marketing campaign is a key element in ensuring all Barbadians do their part not to litter – not just for Kadooment, but at all times.

Radio tips were recorded at Underground Studios in Clapham and voiced by the SSA’s Public Relations Officer who has former media experience.

For the television announcements – yet another partnership was developed, through the Manager, Mr Alleyne, who sought out award-winning agency SOJE-Lonsdale to make the spots which are aired via sponsorship from the Tourism Development Corporation and the Barbados Tourism Authority. Due to air on TV-8 at Prime Time, they will have an initial run of three months.

The television ads are designed in such a way that they have relevance even after Crop Over, as the SSA continues its mandate to keep Barbados clean.